Tip #7
Find a “no explanation needed” domain name. Be aware of how you’re going to tell people about your website.
You can have up to 63 characters in a domain name. That is a long name and could be hard to remember.
5 to 30 characters is the norm.
Don’t be tempted to use dashes or numbers if your name .com is not available. Especially Roman numerals, is it an I or l or an 1. You will be relying on people to remember that. And if it just sounds awkward when speaking your domain name chose a simpler name.
Most people are use to having the words run together and more than likely will not remember to add the dash.
Can you explain to a total stranger how to get to your website, without;
spelling words out
explaining what abbreviations mean
explaining what the terms are; like “encaustic”
If not, think simpler, even if that means longer.
