People are scanning web pages in an F pattern.
Eye tracking studies show people read the first full paragraph of the page but their attention wanes as they continue down the page. It is therefore important to tell your readers what the article is about by putting the summary at the top of the page.
Attention span is short on the internet, we want to complete tasks fast. Breaking up large blocks of text as you go down the page with meaningful subheadings, bold or italics text and bullet lists makes the page scannable.
Below is an example of making my artist biography scannable. Continue reading