Most WordPress themes allow you to upload a header image, including ours. But your header image may also include your logo with a unique font style and color. Then once you upload it and check it out on the front end you see your image logo and your site title above it.
So you remove the site title and tag line by going to Settings > General which is a REALLY BIG MISTAKE!!!
You may think removing the site title this way solves the duplication of your site title and it does. But what happens is search engines no longer see your site title in the source code and site visitors don’t see your site title in browser tabs or bookmarks.
The solution is to hide your site title so it doesn’t appear above your uploaded logo image but remains visible where you need it for search engines and visitors alike. Here’s how the proper way to remove your site title and tag line.
Go to Appearance > Customize
Click on Site Identity
Uncheck the box next to “Display Header Text”
Save your changes by clicking the blue button at the top that says “Save & Publish”
Now the site title will still appear where it is needed most and your new header image/logo is presented the way you want it with your site title hidden.
Footnote: There’s a new feature that will add add a favicon (website icon) that will appear in browsers and other apps. Cool! Thanks WordPress!
I have been asked about SEO and to do it for clients, which I am happy to do, but before I take your hard earned dollars I would like to show you this example.
Search engine optimization (SEO) is not that complicated. It involves focusing on one search term per page or post. Google wants to know that you are an expert on the topic you are writing about. To do that all you have to do is repeat your search term in key areas. But be careful; you still need to write with a natural voice so it doesn’t sound like you are stuffing in the search term too much.
Here’s an example…
Text that talks about this work. An internal or external link for more info on Blue Rhino Paintings. More text about why you do what you do. Ask yourself why do you like rhino’s? Tell us about your experiences with blue rhinos that lead to creating a series of paintings.
Where would you like people to go next? Your contact page, a detailed blog post about one specific blue rhino. Provide a link to make it easy for people to move around your site.
If you have a gallery of this work, tag each image blue rhino paintings
The screenshot below is of the WordPress editor with the keyword phrase highlighted.
Below is the report from WordPress SEO by Yoast for the above texts and images.
CONCEPT: The concept behind the blog newsletter combo is that content sent to followers in emails can also be blog posts. This will make creating content and art blogging easy.
After I settled into routine of blogging both here at Artbiz and my fine art site, I came up with one really good use for my art blog. I use my fine art blog as an archive for my exhibitions (here’s how to use your blog for exhibition history). It’s great because it provides a chronological listing of my exhibits with pictures, review links and I can write about it as much or as little as it want.
Now I have another idea on how you can use your art blog and not have to go through writers anxiety every time you feel it’s time to communicate with your followers. I call it your blog newsletter combo!
No doubt you have an email list to send out your studio news. You may even have a Mail Chimp or similar account that you use to send out your emails. If you don’t, get one, it’s free.
Ask collectors for images of your work in their home or office.
Ask for testimonials if you do commissions.
There’s so much you can write about that will let people into your mysterious life of an artist. You don’t have to do both a newsletter and a blog. Make art blogging easy by combining the two tasks into one.
What do you think, will you turn your newsletter into blog posts? Any other content ideas you wish to add?
You will find many uses for it so I am going to show you How to Copy and Paste a Link URL.
First it would be handy to know some internet lingo, specifically URL. URL is an acronym for uniform resource locator which is basically a web address. So when I say copy and paste the URL you now know it’s the web address.
Where to find the URL
All pages on the internet have a unique URL which can be found in the address bar of the web browser.
How to copy a URL
1. Navigate to the page you want and copy the URL by highlighting it all with your mouse, right-click and copy. It is now copied to your clipboard.
2. Now navigate to where you want to paste the URL and right-click and paste.
It is important to know that pasting a URL does not automatically add a hyperlink to it. Nor should you be using a URL as the link text for a hyperlink. This is because most URL’s are not pretty and don’t have meaning. Read more about meaningful hyperlinks here.
Pasting a URL on social media sites such as Facebook and Twitter will dynamically turn the URL into a hyperlink. That’s unique to them.
Now that you know where and what a URL is you’ll be able to copy and paste it in all sorts of places. I’m now going to copy the URL of this page and paste it into Facebook, you can too.