I have been asked about SEO and to do it for clients, which I am happy to do, but before I take your hard earned dollars I would like to show you this example.
Search engine optimization (SEO) is not that complicated. It involves focusing on one search term per page or post. Google wants to know that you are an expert on the topic you are writing about. To do that all you have to do is repeat your search term in key areas. But be careful; you still need to write with a natural voice so it doesn’t sound like you are stuffing in the search term too much.
Here’s an example…
Text that talks about this work. An internal or external link for more info on Blue Rhino Paintings. More text about why you do what you do. Ask yourself why do you like rhino’s? Tell us about your experiences with blue rhinos that lead to creating a series of paintings.
Where would you like people to go next? Your contact page, a detailed blog post about one specific blue rhino. Provide a link to make it easy for people to move around your site.
If you have a gallery of this work, tag each image blue rhino paintings
The screenshot below is of the WordPress editor with the keyword phrase highlighted.
Below is the report from WordPress SEO by Yoast for the above texts and images.
Most WordPress themes allow you to upload a header image, including ours. But your header image may also include your logo with a unique font style and color. Then once you upload it and check it out on the front end you see your image logo and your site title above it.
So you remove the site title and tag line by going to Settings > General which is a REALLY BIG MISTAKE!!!
You may think removing the site title this way solves the duplication of your site title and it does. But what happens is search engines no longer see your site title in the source code and site visitors don’t see your site title in browser tabs or bookmarks.
The solution is to hide your site title so it doesn’t appear above your uploaded logo image but remains visible where you need it for search engines and visitors alike. Here’s how the proper way to remove your site title and tag line.
Go to Appearance > Customize
Click on Site Identity
Uncheck the box next to “Display Header Text”
Save your changes by clicking the blue button at the top that says “Save & Publish”
Now the site title will still appear where it is needed most and your new header image/logo is presented the way you want it with your site title hidden.
Footnote: There’s a new feature that will add add a favicon (website icon) that will appear in browsers and other apps. Cool! Thanks WordPress!
Are you seeing more spam trackbacks listed in WordPress comments?
A trackback helps to notify another author that something related was written to what the they wrote, even if you don’t have an explicit link to his article. This improves the chances of the other author sitting up and noticing that you gave him credit for something, or that you improved upon something he wrote, or something similar. With pingback and trackback, blogs are interconnected. Think of them as the equivalents of acknowledgements and references at the end of an academic paper, or a chapter in a textbook.
That’s the way they are supposed to work. But spammers are also using them to bring unwanted comments into your site.
A pingback is an actual link to another blog contained within a post.
To prevent the unwanted trackbacks and pings you can disable them in WordPress. Here’s how….
Disabling trackbacks and pings can be done in 2 places.
Overall under WordPress Settings > Discussion. Uncheck the box next to allow link notifications from other blogs. This will only apply to new posts.
To prevent trackbacks and pings on existing posts you’ll need to edit each one individually.
Open the post for editing and go to Screen Options at the top of the browser window to make sure that the discussion box is checked so it appears under the editor.
Then scroll down to find the discussion task pane and uncheck the boxes. You can disable comments if you like as well.
Trackbacks and pings can also be place on you media files. You will need to follow the instructions above to disable them by opening each image for editing.
If you’re not getting a lot of trackback spam you can simply keep deleting it from comment moderation. However, if you’re getting so much that it is making you crazy you can mas disable site wide via the database by following the instructions at WPBeginner.com post.. If that freaks you out, contact me and I will do it for you for a nominal fee.
CONCEPT: The concept behind the blog newsletter combo is that content sent to followers in emails can also be blog posts. This will make creating content and art blogging easy.
After I settled into routine of blogging both here at Artbiz and my fine art site, I came up with one really good use for my art blog. I use my fine art blog as an archive for my exhibitions (here’s how to use your blog for exhibition history). It’s great because it provides a chronological listing of my exhibits with pictures, review links and I can write about it as much or as little as it want.
Now I have another idea on how you can use your art blog and not have to go through writers anxiety every time you feel it’s time to communicate with your followers. I call it your blog newsletter combo!
No doubt you have an email list to send out your studio news. You may even have a Mail Chimp or similar account that you use to send out your emails. If you don’t, get one, it’s free.
Ask collectors for images of your work in their home or office.
Ask for testimonials if you do commissions.
There’s so much you can write about that will let people into your mysterious life of an artist. You don’t have to do both a newsletter and a blog. Make art blogging easy by combining the two tasks into one.
What do you think, will you turn your newsletter into blog posts? Any other content ideas you wish to add?
Once you have images in NextGen Gallery you can use them throughout WordPress posts and pages. This tutorial will show you how to insert a single image from NextGen Gallery on to any post or page.
You can always upload images into the media library for use as feature or post images but if you have already uploaded the image to a gallery you can access these images for use elsewhere. One really good reason to use the gallery images as post images is to save space on your server. After all it is a bit redundant to upload the same image over again.
So without further adieu this is how to insert a single image from NextGen Gallery
1. Open the page or post you want the image to appear. 2. Click the “Add Media” button on the top left of the editor 3. Once the media library window opens looks for NextGen Gallery on the left and click that link.
4. On the next screen select the gallery from the drop down menu where it says “No Gallery”.
5. Once you have located the image click the “show” link to reveal some options.
6. The description does not show on the page under the image like a caption does. It will however show on the image enlargement of the lightbox from NextGen Gallery plugin if you select to link to the media file.
To show the entire image and not a cropped version select “Singlepic”. Select the desired alignment and then “Insert into Post” button.
7. Once inserted the actual image is not seen but rather a short code that calls in the image. It looks similar to this >> [ singlepic id=31 w=320 h=240 float=left ]
The image can also be used as the feature image if you select that option.
That is how you insert a single image from NextGen Gallery onto a page or post in WordPress. Any Questions?