I wrote an article about the real reason artists need to blog, and jumped on the blogging bandwagon and started writing about my work.
Well I get to be my own success story. It works!
I received a phone call one Friday afternoon from New Haven artist & curator, Suzan Shutan. She was in the process of finalizing an exhibition proposal. But before she finished she decided to do one final Google search for art made with pins & needles.
It just so happened that I wrote a post at henigmanbruce.com (my fine art site) about my work with pins and needles (you can read it here). Suzan found it on Google and included my work in the exhibition proposal with some pretty amazing international artists.
Being found online by Susan created a domino effect that started with the Pins & Needles exhibition at Housatonic Museum of Art in Bridgeport, CT. When the exhibition opportunity came through I wrote for a A.F.A. project grant and was successful.
My Heels series was created for the exhibition and I posted images of the work to my Facebook profile. An artist friend (that I had never met) posted a couple of links to shoe museums, she thought I’d be interested in. I submitted my work to The Virtual Shoe Museum and was included in their online collection.
A few years later that same online collection site put together a major exhibition at Grassi Museum in Germany. I was included in the show and subsequently the Museum kept my piece as part of their permanent collect.
From there a New York fashion magazine, Heaven Has Heels, found my work at The Virtual Shoe Museum and approached me for an interview. Which I happily agreed to.
I don’t know what, if anything, will happen next, but I firmly believe that none of this would have happened had I not written about my work and had my images ranked in Google.
There are many good reasons to craft content for your website, whether you blog or not, it doesn’t matter. What does matter is sharing your work with the world and letting them into your world so they can get to know the person behind the art.