Category Archives: Website Content

Scanning Web Pages

People are scanning web pages in an F pattern.

Eye tracking studies show people read the first full paragraph of the page but their attention wanes as they continue down the page. It is therefore important to tell your readers what the article is about by putting the summary at the top of the page.

Share

Web Page Writing Tips

People read web pages differently than printed materials.

Following these web page writing tips will make your content scannable and increase user engagement. Remember to write the opposite way you would for print media and make your content easier to read by using lists and bolding keywords.

Share