Web Page Writing Tips

People read web pages differently than printed materials.

Most people find reading on-screen very hard on the eyes. Since reading on the web is 25 percent slower users scan the page until they find relevant information. Using these web page writing tips to make your content easier to read and increase user engagement.

Write the opposite way you would for print media

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Should Artist’s Add Online Collections to Their CV

Should Artist’s Add Online Collections to Their CV?

Definition: An online collection would be a website that your work has been juried into.

Not a free-upload-your-images and be apart of your 1000’s of artists portfolios.

Read the full article on why artists should add online collections to their CV.

Weigh in, leave your opinion. Have you ever submitted to an online collection. If so and you were accepted how did you promote that? Is it on your CV?

How to use Excerpts and Read More Tags

There are two ways to create summaries of blog posts; excerpts and read more tags. The results are quite different depending on the styling and coding of your WordPress theme. In this article I show visual examples of both and explain how to use Excerpts and Read More Tags

How the Read More Tag works

The Read More tag is added to the content at a place of your choosing. The tag is added in the visual editor of WordPress.


Simply place your mouse cursor where you want the tag to appear and click the icon shown in the image above. Once inserted into the content it looks like the image below.

Once inserted on the page it looks like this

Once the tag has been inserted it appears similar to the image below on the live site. When clicked the link takes the reader to the rest of the article.

More tag linked to the rest of the article on the live site

What I like about the read more tag is that it maintains the post formatting, showing the full size feature image, the meta data and comment links at the bottom of the post.

The Read More tag is useful if you have long articles and your reading settings are set to show a number of posts on a page. This reduces the amount of scrolling and exposes your readers to more of your posts.

When using the read more tag it is important that the first few sentences provide the essence of the article because this will be what influences your readers to click-through.

How Excerpts Work

When you write blog excerpts for your posts you are providing your readers a teaser. These words can be quite different from the open sentences of the post.

If your WordPress theme is coded to use excerpts you can craft an excerpt otherwise use the Read More Tag as explained above.

The excerpt is a content summary, use this opportunity to influence your readers and give them a reason to click-through and read the entire article.

Custom crafted excerpt

The excerpt will appear with a thumbnail rather than the full size image, along with the title and a link to the rest of the article, as shown in the image above.

Under the editor you’ll find the “excerpt” dialogue box. Write your excerpt here. You can use HTML to provide some styling to your excerpt.

The excerpt dialogue box is under the visual editor

Either way you chose to summarize your blog posts the important thing to remember is that it’s the opening sentence for the read more tag and the excerpt itself that are MOST IMPORTANT words. Chose your words wisely and you will have also created a meta description for search engines.

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Schedule WordPress Posts to Auto Publish

One of the keys to a successful blog is consistency. If you’re anything like me you produce a number of articles in one sitting (or two). Well you can’t publish them all at once but you can schedule WordPress posts to auto publish.

Reasons why you may want to schedule your posts to publish automatically on the dates and times you choose.

1. You’re going on vacation.
2. You much rather be in your studio knowing your blog is taken care of (to a point, see below).
3. An unforeseen event happens and you forgot to publish your post but your email was scheduled and now your link to the post is broken.

Here is how to schedule WordPress posts to auto publish in 3 easy steps.

Schedule WordPress Posts to Auto Publish

1. While your post is in “draft” stage and before you actually click the big blue publish button, click the edit link next to the “publish immediately” text. The schedule form will appear.

2. Select a month from the drop down menu and then enter your date and time, even the year. The time is in the 24 hour military clock. For example, if you want to publish at 7:00 in the evening you enter 19:00.

3. Click the Schedule button and you’re done.

Now that you have scheduled your WordPress posts to auto publish don’t forget that you still have to check in and reply to comments. 

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Tricks and Tips for Using WordPress Menus

My clients questions are a constant source of blog post inspiration. Frances Vettergreen inspired this tutorial when she asked;

“I’d like to group the menu selections for the art and the info (statement, cv etc); is there a way to insert a space in there?

In other words what Frances wants to do is this:

Current Work
Small Fruit
Plein Air
By Series

With a space to separate her texts and portfolios. In essence insert a space between By Series and Bio/CV.

Here are 3 tricks and tips for using WordPress Menus to accomplish what Frances what’s to do.


With WordPress Menus you can create as many menus as you like. Using WordPress Widgets you can add menus to your sidebar or any widget area using the Custom Menu widget.

There’s only one draw back to using the menu widget to split your main navigation. Often the widgets style (font sizes and colours) could be different from the styling of the main navigation. They are in Artbiz themes in order to apply importance to elements.  Your menu could look like the image below, not ideal.



This option keeps the menu styling the same for all items.

To do this create a custom menu item and change the label to an underscore or another symbol to break the line. Once it is added to the menu open it and remove the link.


On the live site it looks like this…better. The styling of all the menu items remains consistent.



Simulate nesting by indenting with a keyboard symbol. For example…
This is so simple, you’re going to wonder why you never thought of this.

Inside your WordPress admin go to Appearance > Menus and select your main menu.

Each menu item expands down by clicking the downward arrow in the top right corner.

Under “Navigation Label” type in a keyboard symbol. Ideas could be…
: Featured
:: Current Work
~ Small Fruit
– Plein Air
| By Series

Portfolio and Texts can be dummy parents, meaning they are menu items with the links removed. To do this add a custom menu item to the menu and then once it’s in there open it and remove the link. To further differentiate PORTFOLIOS and TEXTS could be all capitals.

There’s a full tutorial on menus including the steps to make a dummy parent at https://artbiz.ca/school/appearance-options/create-and-manage-wordpress-menus/

The label does not have to be the exact page title that you entered in the editor. As the example below shows, I shortened the label and added a title attribute which is a tool tip that appears when a visitor hovers over the menu item.


There you have 3 tricks & tips for using WordPress Menus. Which option do you like the best?

How to Delete the Admin user in WordPress

Notification – Global Brute Force Attack on the admin user in WordPress

About a week ago a major network of remotely controlled machines across the world started to actively scan for all WordPress that may have weak administration passwords. This caused outages, slowness, and site access issues for some.

As long as you don’t use “admin” as a username you should be okay. Artbiz Client’s don’t have “admin” as a username.

Make sure passwords are not a word based, totally random, and long over 14 chars with upper, lower cases, symbols and numbers.

How to delete the admin user in WordPress and create a new admin user account.

To be on the safe side download a backup of your content first. Under Tools > Export select all and save to your computer.

Create the new user account first

  1.  Login with your “admin” username.
  2.  Go to Users > Add New
  3. Create a new admin user account with a strong user name that will be hard to guess. This means DO NOT use your name if it is the title of your site. I use a combo of my 3 pet’s names for example.
  4. Create a strong password that is a combination of upper and lower case letters, numbers and symbols at least 14 characters in length.
  5. Make sure you provide administrative rights to the new use
  6. Enter a Nickname that will display publicly as the author of your posts.

Deleting the admin user

  1. After you create the new user account with administrative privileges – log out.
  2. Log back in using the new credentials
  3. Navigate back to Users > All Users
  4. Under the user “admin” click delete
  5. On the next screen you will be prompted to attribute all the posts under the admin user to someone else. Select your new user account.
  6. Click the Confirm Deletion button
  7. Viola bad user name be gone.

That’s it. Any Questions?

More information on securing WordPress