Selecting a WordPress Theme for Art


Perhaps when it comes to selecting a WordPress Theme for Art; Seth Godin said it best.

A WordPress theme is the structure and look of your site, sometimes referred to as a template, a theme can be easily changed without disrupting your content.

When selecting a WordPress Theme for Art look for the following items.

  1. As an artist you do not need a tripped out theme with tons of functionality. You have better things to do than signing up for a forum to learn how to use it.The most important thing on the site is your art and everything about your theme should support that. Keep it simple.
  2. Choose your colours carefully. If you are a colourist and have a bright and vibrant palette you know that colours, when placed next to each other, will affect each other. It is therefore imperative that your images are viewed on a neutral background. Let your visitors see your art as it should be seen. There is a reason that higher end art galleries have white walls.
  3. If you prefer not to write a blog, your theme should be able to support pages only. The sidebar should be widget ready so you can add items other than blog categories and archives.
  4. A good theme should support WordPress built-in menu system for your sites main navigation. WordPress menus allow you to drag and drop menu items into any order you like. Even build custom menus that you can add to a widget ready sidebar.
  5. Select a theme that provides the option to upload and replace the header image with one of your own. And a theme that let you change background images and background colours.

As an artist you don’t need the fanciest of themes but rather a rock solid coded theme that allows ease of use and lets you change a few things.

I purposely left out how the theme displays images because with the NextGen Gallery plugin the point is moot.

What do you want your theme to do?

Change colour? Change Fonts? Change Layout?
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Kim Bruce

Design is Kim Bruce’s background; art, her passion; digital technologies, her tool. Kim is a visual problem solver who designs WordPress themes for fine art. Here at, she helps artists get and maintain an online presence using WordPress.