Scanning Web Pages

People are scanning web pages in an F pattern.

Eye tracking studies show people read the first full paragraph of the page but their attention wanes as they continue down the page. It is therefore important to tell your readers what the article is about by putting the summary at the top of the page.

Scanning Web Pages
Reading and scanning behaviors when reading web pages

Attention span is short on the internet, we want to complete tasks fast. Breaking up large blocks of text as you go down the page with meaningful subheadings, bold or italics text and bullet lists makes the page scannable.

Below is an example of making my artist biography scannable. Continue reading “Scanning Web Pages”

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Artist About Page Content

For an artist, the about page is typically where you place your biography. A biography provides visitors with an in-depth account of your art career. Since an artist’s bio is written in the third person your artist about page content should be as well.

An example of why you should write this page in the third person. Writing “I am an award-winning artist” can come across as bragging, While “Jane Doe is an award-winning artist” has more authority.

It should also include an image of you; the artist. Studies have shown that when visitors have a face to put with your name, you become much easier to remember.

Your image can be portrait style but it doesn’t have to be. A picture working in your studio, at one of your openings, or simply standing beside one of your pieces will do. Combined with some well-written text, your about page will help people feel like they know you.

Where to start…

By answering the 5 W’s you will find it easier to write your artist about page content.

  • Who are you?
  • What do you do?
  • When did you start doing what you’re doing?
  • Where are you?
  • Why do you choose to produce the work you do?
  • How are you accomplishing what you claim to do?

Video is also a great way to introduce yourself and chat a bit about your work. Remember if you use video on your About Page, keep it short and make it interesting. Not everyone will watch your video so it is important to include text.

Some artists like to combine their biography with their Curriculum Vitae (CV for short). If you do; rather than name it “About”, create a “Bio-CV” page. This is more in keeping with industry standards.

Looking at some client sites I found some interesting about page content…

I really like Isabel Forbes about page. Isabel used an excerpt from a  review that captures the spirit of her work, providing instant credibility. If you have a number of PDF reviews you can dedicate an entire page to them as Kate Ruddle has.
isabel forbes


 

 

 


Andrea Wedell has two about pages. The one shown below is specifically about her as an artist which includes a friendly image and a nicely written third person bio. Then on her blog she has written more causally on what her blog is about. I really like the image a the top of this page that melds an image of your studio with an image of her in a casual setting.

andrea-wedell-about


The artist about page content is where can to enlighten people as to why you chose to produce the work you do. Remember your about page is not an artist statement. This a casual blurb about who you are, where as your artist statement is more formal and typical written in the first person. As your work evolves so will your biography, revisit this page to make sure it keeps current with your work.

Know of a good artist about page content, post us a link in the comments area so we can all have a look.

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Formatting Your Visual Artist CV

Formatting your visual artist CV in WordPress.

Formatting your Curriculum Vitae (CV for short) can be a royal pain using the limited editor features in WordPress. Even with the advanced editor features from TinyMCE there is still no tabbing. You can indent but not between the year and text without creating a return.

This is what I want to do: (screen shot from Word) Notice how the list is indented over from the year. I can not do that in WordPress without using a table.

format visual artist CV

Further more this is what happens if I copy and paste directly from Word: I lose the indentation.

2011 Pulse: Alberta Society of Artists at 80 Years*, Triangle Gallery of Visual Arts, Calgary, AB, Mary-Beth Laviolette Exhibition Curator
Bring the Noise*, Jarvis Hall Fine Art, Calgary, Ab
Juried Members Show, Leighton Center Calgary, Ab
ASA Gallery – Lougheed House, Calgary,  Ab
B&W – DaDe Art & Design Lab, Calgary, Ab

2010 New Members Sculptors Society of Canada, Toronto, On


And if I try to indent in the editor this is what happens: Everything indents and wraps the entire block of text into an indented paragraph. (note that the whole paragraph moves to the right as compared to the one above)

2011Pulse: Alberta Society of Artists at 80 Years*, Triangle Gallery of Visual Arts, Calgary, AB, Mary-Beth Laviolette Exhibition Curator
Bring the Noise*, Jarvis Hall Fine Art, Calgary, Ab
Juried Members Show, Leighton Center Calgary, Ab
ASA Gallery – Lougheed House, Calgary,  Ab
B&W – DaDe Art & Design Lab, Calgary, Ab

2010    New Members- Sculptors Society of Canada, Toronto, On


Solution 1: Stack the entries under the year and get over having indents.

2011
Pulse: Alberta Society of Artists at 80 Years*, Triangle Gallery of Visual Arts, Calgary, AB, Mary-Beth Laviolette Exhibition Curator
Bring the Noise*, Jarvis Hall Fine Art, Calgary, Ab
Juried Members Show, Leighton Center Calgary, Ab
ASA Gallery – Lougheed House, Calgary,  Ab
B&W – DaDe Art & Design Lab, Calgary, Ab

2010
New Members Sculptors Society of Canada, Toronto, On


Solution 2: Use a table as Alyson Glenn has done

EDUCATION
2000MFA, University of Calgary, Calgary, Alberta. Support Paper & Exhibition.
1999The Royal College of Art, London, England. Exchange: Printmaking, six weeks.
1998BFA, University of Alberta, Edmonton, Alberta.
1997The Kent Institute of Art and Design, Canterbury, England. Exchange: Painting, four months.

In order to format your CV using a table you need to access the HTML view of this editing task pane. The HTML tab is at the top right next to Visual above this editor.

HTML Tables

Tables are defined with the <table> tag. A table is divided into rows
(with the <tr> tag), and each row is divided into data cells (with the <td> tag). td stands for “table data,” and holds the content of a data cell. A <td> tag can contain text, links, images, lists, forms, other tables, etc.

Table Code Example

<table border=”1″><tr><td>row 1, cell 1</td><td>row 1, cell 2</td></tr><tr><td>row 2, cell 1</td><td>row 2, cell 2</td></tr></table>

How the HTML code above looks in a browser:

row 1, cell 1row 1, cell 2
row 2, cell 1row 2, cell 2

To learn more about table and try it out please visit W3 Schools OR go for Solution #1 as I have done

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