In a recent article I wrote about why artists should blog and I jumped on the bandwagon and started writing about my work on my fine art website. Then with life and work and all sorts…well I slowed down on the manic postings.
It seems to me that with everything I read about blogging it is an all or nothing scenario. That you must write a post at least 3 times a week and if you do your search engine rankings will increase and will get you all sorts of recognition. And if you don’t be warned the search engines will penalize you for not having fresh new content when you say you will. But what if you’re not that gregarious and still want to share your thoughts and ideas?
Personally I believe put out there as much or as little as you want. I know die-hard bloggers will totally disagree with me but still I think that it is better to say something than nothing at all. The great thing about WordPress is that you can configure it to make it search engine friendly even if you don’t post a lot. Using plugins like Google XML Sitemaps you can tell the search engines to come back once a month and not everyday. There that takes the pressure off, whew.
What I like about the blog format is that it separates the stuff that I want to talk about from my actual portfolio. This keeps my image pages clean and crisp just like an artist wants and what galleries and collectors want to see. And with WordPress I can have the “blog” hooked into my website which makes it really search engine friendly. It also tells visitors that this it is where they can read more in-depth about my work. I can go when the mood strikes and talk about what is moving me at the moment… or not.