People are scanning web pages in an F pattern.
Eye tracking studies show people read the first full paragraph of the page but their attention wanes as they continue down the page. It is therefore important to tell your readers what the article is about by putting the summary at the top of the page.
Whether you use an artist website portfolio page with an album with all your galleries OR individual gallery pages without an album, it is imperative that you include descriptive text with images. It is our job as artists to inform and educate people about our work, using words.
For an artist, the about page is typically where you place your biography. A biography provides visitors with an in depth account of your art career. Since an artist’s bio is written in the third person your artist about page content should be as well.
It should also include…
An artist website contact page lists ways people can contact you. It can and should be more than just a contact form or an email address
List more information on this page, such as…
By crafting one sentence for artist website home page you have not only made home page content more memorable to the actual people; you have just written a meta description for the search engines.
Why I believe artists should use WordPress for their Artist Website
I have looked at 100’s, even 1000’s of artist sites since I started working on artist websites. Here’s three…