Scanning Web Pages

People are scanning web pages in an F pattern.

Eye tracking studies show people read the first full paragraph of the page but their attention wanes as they continue down the page. It is therefore important to tell your readers what the article is about by putting the summary at the top of the page.

Scanning Web Pages
Reading and scanning behaviors when reading web pages

Attention span is short on the internet, we want to complete tasks fast. Breaking up large blocks of text as you go down the page with meaningful subheadings, bold or italics text and bullet lists makes the page scannable.

Below is an example of making my artist biography scannable. Continue reading Scanning Web Pages


Artist Website Portfolio Page

The images that are presented on any artist website portfolio page have to be organized, curated and re-sized for the web. The most overlooked item that also belongs on every artist website portfolio page is descriptive TEXT. Tell us in  words what we are looking at.

Most artists have more than one group of images to include on their portfolio page. With a WordPress site and the Nextgen Gallery plugin you can organize your work into separate galleries and create an album that acts as a container for your galleries.

When you include text with these images, you are not only informing people, you’re influencing them to click-through to see the entire body of work. You can easily add this text in NextGen Gallery or directly on the portfolio page.

The NextGen Album

There are two types of albums; the extended version that shows a feature thumbnail and a gallery description. The other is the compact version that only shows the thumb.

Your main portfolio page could have an album that contains your all your galleries. If you use the extended version you can write a gallery description that will show next to the thumb. This text is inserted inside the gallery. If you  use the compact version that displays only the featured thumbnail, then you need to add some text to the page instead.

The Extended Version

Artist website portfolio page
Extended version of NextGen Gallery Album

Here, as an example, is Christine Eckerfield’s site using the extended version of the album.

The description is added inside the gallery not on the actual portfolio page. This text is a short artist statement about this body of work and tells people what to expect if they click-through. It’s your job to get them to click-through.

The Compact Version

Compact version of NextGen Gallery Album

Here is an example of the compact version.

Rather than use the extended version of the album which stacks the galleries vertically, Liz Sullivan uses the compact album.

The compact album shows only a row of horizontal thumbs and title, without the descriptive text, so Liz wrote about each series of work in paragraphs below. This text, written directly on the page, adds context and frames your work with meaning.

Including text is extremely important! It helps site visitors understand your work and approach to your work. Often it affects their decision on whether or not the click-through and look at the full body of work.

The Galleries

Once a visitor clicks through to view a full body of work they typically see multiple rows of thumbnails that enlarge to full size image.  It is important to curate your work and place your strongest work first, starting in the top left corner (that’s the typical starting point for most people).

Remember the descriptive text that I talked about above; include it on the gallery page as well. You may have a longer artist statement about each of your series. In this case you can select or craft one or two sentences to use on the portfolio page with the album and then use the full statement on the gallery image page.

If you craft one or two sentences you can also use it as a meta description for search engines.

Whether you use an artist website portfolio page with an album with all your galleries OR individual gallery pages without an album, it is imperative that you include descriptive text with images. It is our job as artists to inform and educate people about our work, using words.

A picture may be worth a 1000 words but words are worth 1000’s of understandings.


Artist About Page Content

For an artist, the about page is typically where you place your biography. A biography provides visitors with an in-depth account of your art career. Since an artist’s bio is written in the third person your artist about page content should be as well.

An example of why you should write this page in the third person. Writing “I am an award-winning artist” can come across as bragging, While “Jane Doe is an award-winning artist” has more authority.

It should also include an image of you; the artist. Studies have shown that when visitors have a face to put with your name, you become much easier to remember.

Your image can be portrait style but it doesn’t have to be. A picture working in your studio, at one of your openings, or simply standing beside one of your pieces will do. Combined with some well-written text, your about page will help people feel like they know you.

Where to start…

By answering the 5 W’s you will find it easier to write your artist about page content.

  • Who are you?
  • What do you do?
  • When did you start doing what you’re doing?
  • Where are you?
  • Why do you choose to produce the work you do?
  • How are you accomplishing what you claim to do?

Video is also a great way to introduce yourself and chat a bit about your work. Remember if you use video on your About Page, keep it short and make it interesting. Not everyone will watch your video so it is important to include text.

Some artists like to combine their biography with their Curriculum Vitae (CV for short). If you do; rather than name it “About”, create a “Bio-CV” page. This is more in keeping with industry standards.

Looking at some client sites I found some interesting about page content…

I really like Isabel Forbes about page. Isabel used an excerpt from a  review that captures the spirit of her work, providing instant credibility. If you have a number of PDF reviews you can dedicate an entire page to them as Kate Ruddle has.
isabel forbes




Andrea Wedell has two about pages. The one shown below is specifically about her as an artist which includes a friendly image and a nicely written third person bio. Then on her blog she has written more causally on what her blog is about. I really like the image a the top of this page that melds an image of your studio with an image of her in a casual setting.


The artist about page content is where can to enlighten people as to why you chose to produce the work you do. Remember your about page is not an artist statement. This a casual blurb about who you are, where as your artist statement is more formal and typical written in the first person. As your work evolves so will your biography, revisit this page to make sure it keeps current with your work.

Know of a good artist about page content, post us a link in the comments area so we can all have a look.


Artist Website Contact Page

An artist website contact page lists ways people can contact you. It can and should be more than just a contact form or an email address. List more information on this page, such as…

  1. Two forms of contact in case one fails. This is usually a phone number and the contact form. Some people publish their actual email to make it easy for visitors to content them. If you publish your actual email address you are leaving yourself open to be harvested by spammers. People are getting use to contact forms and they really do reduce spam.
  2. A picture of you, your work or your store front.
  3. Your full name, address and phone number. Some people don’t like to include their street address; the minimum would be your location – town or city.
  4. Gallery representation including full name, address, phone number and a link to their website. You can create a separate page to list your representation should the list be long.
Artist Website Contact Page
Artist Website Contact Page of Nicole LeBoutillier

If you welcome studio visits:

If you prefer appointment add your phone number. Use your cell phone number if you rather not use your home phone.

If you have an open studio list the hours that you are available and make sure you are available.

The artist website contact page is usually the easiest page to create content for.

Providing only a contact form without any further information is the biggest omission I see on artist websites contact pages. Suggest why people could contact you.

Some examples could be…Please contact me if you would like further information:

  1. …on my work
  2. …inquire on purchasing work
  3. …join my email newsletter
  4. …receive invitations for upcoming exhibitions
  5. …just want to say HI!

It doesn’t take a lot of effort to make a contact page professional; an image, your info and a form, that’s it!


Artist Website Home Page Content

The Home page content welcomes visitors and tells them a bit about who you are and what your site is about.

Artist website home page content is usually just an image or a slide show. They forget to write a few words.

The words are important! Not only do words inform, words also help search engines index your site, which in turn raises your website rankings and (most importantly) helps visitors find you in Google.

Here are some words you can use on your home page. Copy, paste and change the underlined words to suit your work.

Jane Doe is a Calgary artist that creates vibrant abstract landscape paintings with oil on canvas.

This one sentence has 4 searchable terms in it and informs your site visitors about who you are.

Your home page also provides you with the opportunity to direct visitors to where you want them to go. For example…

I am very excited about my upcoming solo exhibition “Inside the Landscape” at XYZ Gallery on Oct 20 to Nov 20.
Please see my Events Page for more information.

Preview the work in this exhibition.

In the above example you would provide a link to the gallery and an internal link to the events and image page of your site.

If you don’t direct visitors to where you want them to go, you leave it up to happenstance as to where they go to next. And that could be to leave your site.

I see a lot of artists’ sites that use “I” or “my”. These  words do not reinforce your name or the type of work you do into the memories of your site visitors.

Write in the third person, using your name, location, a description of your work and your medium.

By crafting this one sentence you have not only made your artist website home page content more memorable to the actual people who visit your site; you have just written a meta description for the search engines.

For more on SEO for Artists


WordPress Tutorials for Artists

About the WordPress Tutorials

The WordPress Tutorials for Artists is a member’s site for artists, or anyone who wants to learn WordPress. Inside you will find detailed step by step instructions for adding, managing and modifying content and image portfolios for your website and/or blog with WordPress.

Artists are visual people; therefore presenting concepts via images with descriptive bubbles and instructional text fits more with the artistic process. Images are road maps with everything laid out as it actually exists in the real world, or the virtual world, as the case may be.

With the WordPress for Tutorials Artists you will learn how to use WordPress with a multitude of instructional images and videos.

Artbiz Customized Theme and WordPress Plus clients are automatically registered for the tutorial site for free.

Tutorial Organization

The tutorials cover the basics in each section, trying to take a progressive approach so that each section builds on knowledge and skill acquired earlier in the tutorials. That said, you can access any section of the school as needed to accomplish specific tasks or simply to refresh your memory.

All the screenshots and usage come from WordPress installed on this site or others, but they apply equally to WordPress installed on any site. Since WordPress periodically upgrades its functionality and adds new features, this course will be updated whenever there is a new WordPress release. As a member of this site you will be automatically notified by email when ever there is a new or update tutorial.

Even if you feel you have it all under control, check back from time to time for information on new features, tips and tricks.


The intention is for you to learn how to manage your online portfolio and text content, as well as administer your WordPress site. By using the tutorials, you will be able to:

  • administer and backup your content
  • change the appearance of your site
  • add functionality through the use of widgets
  • make your site content more interesting and engaging
  • format your text content and images for search engines
  • understand the basics of blogging
  • manage your portfolio and images online
  • resize your images for the web

It is the objective of Artbiz and the WordPress for Artists Tutorials to introduce artists to a community of like-minded individuals that share a common goal: website self-sufficiency through the use of WordPress.

Also on this site you will find a growing list of resources to help you with WordPress and with your art marketing. The Members Area, exclusive to School Members, offers free downloads from art marketing courses and discounts on instructional art videos.

If you are at all uncomfortable with managing your website yourself, Artbiz offers website management services.

Read the full WordPress for Artists Syllabus

Bev Tosh

Your tutorials are very well written and illustrated. While some assume a moderately knowledgeable user, they make sense to a neophyte such as myself. You have given me the tools to learn how to highlight the visibility of my website to search engines while protecting my web images from appropriation – and so much more. I would strongly recommend your tutorials to all artists.
Bev Tosh