Most people find reading on-screen very hard on the eyes. Since reading on the web is 25 percent slower users scan the page until they find relevant information. Using these web page writing tips to make your content easier to read and increase user engagement.
The Home page content welcomes visitors and tells them a bit about who you are and what your site is about.
Artist website home page content is usually just an image or a slide show. They forget to write a few words.
The words are important! Not only do words inform, words also help search engines index your site, which in turn raises your website rankings and (most importantly) helps visitors find you in Google.
Here are some words you can use on your home page. Copy, paste and change the underlined words to suit your work.
Jane Doe is a Calgary artist that creates vibrant abstract landscape paintings with oil on canvas.
This one sentence has 4 searchable terms in it and informs your site visitors about who you are.
Your home page also provides you with the opportunity to direct visitors to where you want them to go. For example…
I am very excited about my upcoming solo exhibition “Inside the Landscape” at XYZ Gallery on Oct 20 to Nov 20.
Please see my Events Page for more information.Preview the work in this exhibition.
In the above example you would provide a link to the gallery and an internal link to the events and image page of your site.
If you don’t direct visitors to where you want them to go, you leave it up to happenstance as to where they go to next. And that could be to leave your site.
I see a lot of artists’ sites that use “I” or “my”. These words do not reinforce your name or the type of work you do into the memories of your site visitors.
Write in the third person, using your name, location, a description of your work and your medium.
By crafting this one sentence you have not only made your artist website home page content more memorable to the actual people who visit your site; you have just written a meta description for the search engines.
For more on SEO for Artists
Your Home Page can be any page that exists on your WordPress site. For example if you have a important event that you want to publicize you can set that page to be the landing page of your site. When the event is over change the “Home” page to your Artwork, Bio or anything other page you have.
So the “Home Page” doesn’t have to be an actual page called Home or Welcome with content developed specifically for it. It can be any page or even your blog if you have one.
To set the “Landing Page” a.k.a. Home Page go to Settings in the WordPress admin and under the Reading tab select the page you want. There is a Tutorial & Video at WordPress for Artists D.I.Y. site.
