You may or may not know that you really don’t need a home page per se. With WordPress you can set any page or your blog to be the landing page of your site. But if you want a special page as a home page then don’t name the home page home. Why? Because home really isn’t … Continue reading What do You Name Your Homepage
Best practices to create meaningful hyperlinks and links to PDFs
By using appropriate link text you will create meaningful hyperlinks to internal and external web pages. Use these guidelines for linking to non-web documents such as PDFs and email addresses.
Draw in visitors using web page titles and headings
Titles and headings are important; they provide users a glimpse of your content and organize your content into readable “chunks.”
Your WordPress theme has styling tags that can be applied to your web page heading titles and headlines in the visual editor.
People are scanning web pages in an F pattern.
Eye tracking studies show people read the first full paragraph of the page but their attention wanes as they continue down the page. It is therefore important to tell your readers what the article is about by putting the summary at the top of the page.
People read web pages differently than printed materials.
Following these web page writing tips will make your content scannable and increase user engagement. Remember to write the opposite way you would for print media and make your content easier to read by using lists and bolding keywords.
There are two ways to create summaries of blog posts; excerpts and read more tags. The results are quite different depending on the styling and coding of your WordPress theme. In this article I show visual examples of both and explain how to use them.