Using Web Page Heading Titles and Headlines

Draw in visitors using web page titles and headings

Titles and headings are important; they provide users a glimpse of your content and organize your content into readable “chunks.”

Your WordPress theme has styling tags that can be applied to your web page heading titles and headlines in the visual editor.

Page titles

  • Clearly describe what information a visitor can expect to find on the page
  • The H1- style tag is used for page title and is automatically applied by WordPress when the page is published
  • Capitalize the first letter of each word in the page title
  • Fit titles on one line. Avoid titles flowing over to a second line


  • Headlines should be brief and informative
  • The H2 – style tag is used for the headline and is typically at the top of the page
  • Make sure your headline is understandable out of context. Headlines are often the only line people see in an RSS feed or in a mobile phone browser so avoid using creative puns or clever headlines.


  • Clearly label each section with a heading. Headings organize your content into readable “chunks.”
  • Tip: Scan your page by reading only the headings. If you can understand the flow and content, your headings are well-constructed. If it’s confusing, try rewriting your headlines and adjusting the order of your paragraphs.
  • The H3 style tags are used for headings in the body of the content
  • Capitalize only the first word without a period at the end


  • Subheadings provide an extra level of organization within a section. For example, if your heading is “Workshops,” you may need subheadings to group the various workshops by interest.
  • Use the H4 to H6 style tag for subheadings
  • Capitalize only the first word without a period at the end

Following these tips on formatting website titles and headings will organized your content allowing readers to understand what you are writing about.

To view what headings would look like with your Artbiz theme please view the style sheet.

This is the third of 4 articles dedicated to writing good content. To read the others follow these links:
Web Page Writing Tips
Scanning Web Pages
Create meaningful hyperlinks

Published by

Kim Bruce

Design is Kim Bruce’s background; art, her passion; digital technologies, her tool. Kim is a visual problem solver who designs WordPress themes for fine art. Here at, she helps artists get and maintain an online presence using WordPress.